[duaneb]

Is he really using market cap to determine success?

EDIT: I'm not really commenting on the rest of the article, but public perception (which is really what market cap is) has traditionally been a poor indicator of success. Even just recently, look at ZNGA, GRPN, AAPL ('97 or so). Amazon has 25x the market cap and operated on a 274M loss this quarter. Netflix only lost 8 million.

Of course, Amazon is interesting because- much like netflix- they are operating under the assumption that profitability will come in the long term. I find it quite interesting that investors trust Amazon (who is much older and proven) over Netflix.