less is more, I just want the plain old search experience I've had for 25 years so I stated paying for Kagi around a year ago. (Before that I used DuckDuckGo which still seems fine. They seem to also offer AI now, but it's not obnoxious like on Google.)
I pay for ChatGPT and use it as a search engine. It gives exactly what I want and nothing more. Just links. And it has much higher accuracy than traditional search. It doesn’t even show ads. This is what a good search engine is!