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by rsync 17 days ago
We don't want your electric car.

We want your car, but electric.

All people want is an electric Audi allroad. Instead, we get an e-tron.

All people want is an electric V90 wagon. Instead we get a polestar.

All people want is an electric Jeep Wrangler. Instead we get "Recon EV".

The reason for this is that the incumbent manufacturers understand clearly that the electric versions would completely eclipse the ICE models and their existing investments in design and tooling would rapidly diminish.

... and so, all of the eInitiative, iMobile, TronCars ... it's all a desperate (and lame) attempt to continue selling the ICE line and grow marketshare with the addition of the electric car consumers.

It's a nice idea and it won't work.

3 comments

Hey, the e-trons from Audi are really well manufactured. I drive one daily and is a very pleasant drive, quiet and precise. And the software* is really well made - this took me by surprise.

*Can someone explain in 2026 why we are still shoveling Alexa shit everywhere? I cannot uninstall it from the car apps :(. Is Alexa still there during the GPTs era?

The reason for this is that the incumbent manufacturers understand clearly that the electric versions would completely eclipse the ICE models and their existing investments in design and tooling would rapidly diminish.

The Ford F-150 Lightning is a clear indicator that the reverse is true: The market for “like my ICE vehicle, but with BEV tradeoffs instead of ICE ones” is today quite small, especially in the absence of major government subsidies to the consumer.

I think the F-150 is a bad example because trucks have a lot more use cases that BEVs have trouble with compared to regular vehicles.
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