[brianchu]

Firstly, the title is linkbait and is a total non sequitur. What's the bluff? Is Reed Hastings lying when he says Amazon is spending $1B? Probably not, as the author admits. Basically the title is meaningless.

Secondly, Kirwin (the author) is making the classic mistake of seeing all these big massive companies entering the market and thus declaring that Netflix is doomed. The problem is that for these companies, video is an afterthought compared to the main product. Netflix is completely focused on video. There have been countless cases of nimbler, smaller companies out-executing larger, broader companies. I can understand why the author makes this mistake - his background is primarily in film production and working at Paramount and Microsoft (the article says he has worked at some startups, but none that I could find on his site).

I find it ironic that Kirwin is calling out tech bloggers for being "wannabe Hollywood analysts," when it seems to me that he is a Hollywood blogger writing as a wannabe tech analyst.