[lazerwalker]

This article is predicated on the argument that he who owns the content gets the revenue.

Let's keep in mind that in the first part of 2013, Netflix is going to be premiering both House of Cards and new episodes of Arrested Development. If they both do well, and Netflix can get more high-quality exclusives in the pipeline (admittedly both rather large 'ifs'), there's a real possibility that Netflix might find themselves in the very compelling and potentially lucrative position of being the first network of Showtime/HBO-caliber content that really understands digital distribution.

[joe_the_user]

Or, perhaps equivalently, the article is predicated on the supposition that there will be a single Big Content monopoly/oligopoly that will eventually just translate over to the digital realm.