[georgebarnett]

The article relates that kids are essentially using whats in front of them. These kids are not yet brand aware and so they use whatever device has some shiny.

These kids however will become very brand aware as they grow up (school is all about social status) and once they are brand aware many do choose Apple because they're "cool".

Apple is only in trouble is those that are brand aware start to pick differently, and there's no evidence to suggest that Apple has lost this market.