"...came to widespread attention in the late 2000s..." Weird. I thought we were all living in the year 2026, which seems like the early 2000s to me. Huh...
Nope. 2000s would refer to the century. We're still in the 2000s and still early. The Wright brothers flew the first plane in the early 1900s. Accurate. Ford introduced the Model T in the late 1900s, inaccurate. 1908 was not the late 1900s.