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by nikolay 24 days ago
"Chert" is a poor branding for all Russian [and Ukrainian customers - it means "crap" or "damn".
3 comments
kmbfjr 23 days ago
Sony had a NAS device for video storage called the “Petafile”.
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nikolay 23 days ago
Oh, wow! Not that "PDF file" sounds any better, though.
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Yannaner 24 days ago
We named it Chert because we were doing archaeology research.
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nikolay 24 days ago
That's fine, but never forget why Mitsubishi had to rebrand its famous Pajero SUV as the Montero in America and in Spanish-speaking countries [0]!

[0]: https://en.wikipedia.org/wiki/Mitsubishi_Pajero

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_-_-__-_-_- 23 days ago
better than "shart"... i guess
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