[mh-]

I don't think anyone would be expressing the same level of concern if the conversations were only started/triggered by an inbound [to you] message.

Commingling things like cart abandonment and (actual, user-initiated) conversational messaging dramatically increases the risk that Apple takes action, from my point of view.

[garygao]

Yes, I agree, which is why we try to make the opt-in clear. Use cases like form-fill text back or cart abandonment after the user has opted in and noted down their number are what we primarily focus on

[aetch]

No one ever “opts in” to nagging cart reminders just because they were forced to fill out a phone number to estimate shipping