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by CharlesW
28 days ago
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> Since this is by Apple, I’m certainly curious if this is aimed at becoming the new default format for Apple devices. What kind of effort does it take to do that, beyond getting the paper published? It depends on the goals. Apple understands that proprietary media and container formats for media distribution are non-starters (ProRes remains "documented but not open" for authoring workflows), so it's likely that the strategy would be to establish and evolve some final-ish version of PICO via Alliance for Open Media. That path would take 3-5 years. |
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