[niemandhier]

ISO 27001 and 27017 force you to deal with potential exit scenarios early on.

In DACH you often need both to get public contracts.

I also noticed that costumers are weary of American cloud solutions and SaaS solutions.

Most are aware that they already are one White-House-decision away from being non operational and do not want to make things worse.

[MichaelZuo]

On premise solutions (or at least fully in country) are definitely preferred in most of the world.

They might not pay a 10x premium, but a 2x premium definitely. Even written guarantees from established American firms are nowadays seen as a bit lacking in credibility.