You can be completely right in a bad way, and it's what I suspect is going to happen.
Three years ago I mentioned to co-workers I was most concerned about juniors not being able to build skills to become mid-level or senior. In the past year others have started talking about the same. But also I had thought people who were already mid-level or senior could resist and control themselves enough to use it well - but in the past six months two different co-workers have independently said they've noticed their own skills atrophying. And with those skills atrophied, they'll have less and less input/direction for the AI tools.
My suspicion is that for everyone who has gone all-in, a few years from now, they will still see a productivity increase from their own baseline - but their baseline will have dropped from where it is now as they "get used to it".
That could easily be true and Apple "will use even more tokens and spend even more money".