[mannyv]

It's crazy that a bestseller (Grant) sold 382k copies. That's a rounding error for Mr. Beast.

Who's buying? It could be their customers were boomers, who are dying. What are they doing to bring in new customers?

The answer: nothing.

The book industry is surprisingly bad at marketing, given how big it is/was.

[etempleton]

The book industry, despite its size, really doesn’t have large budgets on a per book basis. They release so many books and almost all of them lose money. Maybe 20 percent of published books break even and most of those just barely so.

[bfkwlfkjf]

I think that's just a nature of the type of entertainment. Reading is harder than watching, and so comparing the two will always lead you to that conclusion.