[medler]

Is criticism is directly, and convincingly, addressed in the article.

> Some of what’s driving the seed oil panic isn’t wrong — it’s just misattributed. Ultra-processed food really is a problem. . . . But seed oils are not why ultra-processed food behaves that way. They are but one ingredient in a complex and highly engineered product designed to keep you eating past fullness. The oil isn’t the villain; the food product surrounding the oil is. Blaming seed oils for the harms of ultra-processed food is as helpful as blaming the wrapper.

[pessimizer]

Absolutely a PR campaign. People started getting upset about the array of bizarre chemicals in their foods and the minimal standards and regulations about introducing new ones (or disclosing completely the ones that you are using.)

The response has been to try to convert it into a moral campaign - actually the foods packed with bizarre barely regulated chemicals are also sometimes fatty and sweet, and you should stop indulging yourself and show some self-control.

Meanwhile, 20-somethings are starting to get a ton of colon cancer.