[zamadatix]

I wonder if that type of article would exist if they had made good brewery decisions before launching the commercials. I mean they aren't great commercials, but I don't know I'd compare them to the unabomber or call it the brand killer. The brand was already killed, the commercials just weren't great.

[bombcar]

If the brand had taken off and recovered the advertisers would claim "daring and powerful commercials that saved the brand" - the one thing they can't admit is that advertising isn't terribly effective.