Yea insulting and being verbally abusive towards individuals is something that it's worth taking action against. My problem with AMD's response is simply that they take issue with "bad language or abusive behavior towards AMD".
NGL that phrase reads as an "ESL-ism" where the intended phrasing is "towards AMD moderators/employees/whatever" i.e. "Don't be a dick to the people trying to help/answer questions" not "don't be mean to the company".
Other quirks with their writing style seem to lend support to this being an "ESL-ism" as well.
Other quirks with their writing style seem to lend support to this being an "ESL-ism" as well.