It turned out the die area saved by eliminating the complicated sequencer and microcode ROM enabled them to add another 16 datapath bits and make the first 32 bit microprocessor.
Yes, once the market came into existence, ARM was well situated to take advantage of it.
> all the commercial benefit
"All" is a tricky term to use here. They got some. An appreciable amount even. Their business model leaves quite a bit on the floor compared to desktop chips.