There are plenty of valid criticisms of the article, but this isn't one of them. I'd be embarrassed to call myself a fan of Pratchett while failing to recognize dramatic anthropomorphization (indeed, Pratchett was where teenaged-me first learned the word)
It's not a matter of not recognizing it. It's just nonsensical, it's completely free of wit or cleverness. Speaking as an enthusiastic fan of the man's actual writing.