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by Tor3
31 days ago
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Meanwhile, here in Japan I've been in touch with several companies, some small, some quite large (e.g. some building companies) which have a policy of no advertising. No marketing. None. They don't do it. They mostly do have web sites, but that's all. They say they rely on word of mouth, and from what I can tell it works, they're all busy. They say that instead of using money for advertising they want to use everything for the products. |
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