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by vslira
23 days ago
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Maybe specialists have a higher bar than consumers, and as a design consumer he's right about the design, and the designer is right about the code, if "being right" means "understanding what the end customer will think about this". |
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That is to say - it's entirely possible to have a design that a layperson looks at and goes "wow that's beautiful", and then A/B test it in the real world and your revenue goes down X% because (for example) certain important sections now require more clicks to access.
Or to use a real-world example - you could redesign a train station and make it more beautiful while also increasing the amount of people who get lost because it's now more difficult for some people with poor eyesight to find the right track.