[gomox]

Importantly: OpenAI doesn't need to outcompete Google, it just needs to show it can bleed.

As to the rest of Google's dominant position, it's an advantage for sure, but every leading vendor whose products turned to shit went the way of the dodo one way or another.

And it's important to mention that this includes GAds, not just the loss leader (Search). They have been so good at squeezing advertisers dry that ROI is barely there in many categories.

[lobocinza]

Who do you think will bleed when they race to enshitify their products? The company where users have lower expecations or the one where they have higher?

[gomox]

Both, but the cat is out of the box with LLMs and Google no longer monopolizes the firehose of consumer purchasing intent even if OpenAI disappears tomorrow. Someone else will come up. I can ask a local LLM that I download for free what's a good lawnmower and it will tell me.

Google is no longer in control and therefore I believe it won't be able to command the crazy premiums it used to squeeze out of advertisers.