[suddenlybananas]

Getting in the newspaper or on TV for winning an award or competition or something has been around for a long time.

[defrost]

For the very rare few, yes, a fair while.

For the Dux's and general high performers, less time than I've been alive.

For entire classrooms to be posted up via live streams, Insta, tok's, etc ... barely a decade or so.

It's not something that was always normal, and just because it's become "normalised" doesn't mean it must remain that way.