| Non-transferable tickets suck for their own reasons. Someone in a group gets sick or otherwise can't make it? Their seat is now either empty, or their ticket goes back to the pool. They can't give that ticket to someone else. That's a big deal for a whole slew of reasons. Let's pick just one reason and run with it. Five 11-year-old-ish girls want to go see Olivia Rodrigo. These kids haven't ever even been inside an arena before and aren't experienced enough to go on their own, and the tickets are expensive. One of the moms of the group decides that she'll take them all. No problem, right? Except: This mom gets sick. She can't go. And she can't just give her ticket to one of the other moms or dads because it is non-transferable. And the kids still aren't big enough to turn loose in a crowd without an adult. The end result of this is stupid: "Sorry, kids. None of you get to go to the concert that you already have a ticket for. Life is hard." |
Also, solvable. Everyone needs an ID that matches ticket or to be accompanied by someone with an ID that matches a ticket purchased in the same transaction (cap number of non-ID tickets per ID ticket, don't let people appearing over 30 in on a non-ID ticket). Then, when buying tickets, allow specifying a named alternate for each ID ticket in case the person can't make it.