[4d4m]

Actually the artists set aside tickets specifically for resale. At a company i worked at we did this on behalf of the artists and content-rightsholders directly to maximize their profit. Your favorite artist loves money and resale more than affordability

[gamblor956]

That's not what a resale is.

You've just described a direct sale by the artist. These tickets always come with additional perks that you don't get buying normal tickets.

Resale would be someone buying those tickets then selling them again (hence the re in resale).

[etrautmann]

How does resale help the artist? By inflating expectations for ticket prices for the next show?

[theptip]

If the artist sells them directly at the market price set by the resale auction, they get more than if they sell at face value.

[hunter2_]

The question was about actual resale (although I'm beginning to wonder); you're talking about something for which I don't believe the word "resale" is accurate.

[etrautmann]

so this is a price discovery mechanism in an early tranche of tickets?