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by csb6
24 days ago
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If you want view ticket pricing as a pure economics problem (it is not), consider that live shows are also a way to build up and expand a fanbase. If only a handful of rich people (or people who bought tickets the second they went on sale) are at your show, you are not expanding your audience. Since streaming has decimated most artists' income from record sales, it makes sense to try and build a large fanbase who will regularly come to shows as well as buy merchandise. Tours often have exclusive merchandise than fans will want to buy, so all the more reason to attract more people. As a side note, this notion that a phenomenon being the result of market forces means it is fair and has no issues seems to be a blinkered view of the world. Surely enjoying high quality art should be possible for a broad section of society? |
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If anything, as an artist, I'm incentivised to seek out the whales that can absorb ridiculous prices, because they are the ones that will buy the 25 limited editions of my album.
It's not necessarily a choice between the 1000 genuine fans vs the 10 posers. If the artist is popular enough, it's between the 1000 rich genuine fans, and the 1000 broke genuine fans, so might as well please the rich. It's a selection that already happens when picking the venues. It's always London, NYC, Paris, Tokyo, and never Skopje or Pine Bluff, AK.
I'd also like the news to talk about the show "so popular people are willing to pay a fortune to see" rather than the one with plenty of cheap seats still available.
I was reading an article earlier this week about "blue dot fever". Promoters like ticketmaster show the available seats as blue dots on a plan of the venue. The more blue dots, the more seats available, which seems to lower the demand even more, by signalling that the show is not popular, which drives the status-seekers away.