[thewebguyd]

> The average user appears to care enough to go out of their way to use browsers and extensions and such that block ads

The average user isn't going out of their way to use ad block, at least globally. Last estimates I remember are still around only 30% of internet users using an ad blocker unfortunately. Ad blocker adoption is heavily skewed toward techies.

It's an even lower amount of people on mobile, where the 'average user' spends the majority of their time.

[Forgeties79]

30% of the general population is a staggering number for basically anything voluntary. I don’t know how you can possibly trivialize that number.

If you can get 30% of the population to boycott anything it’s not only significant but forces a response out of the group on the other side. You’re talking almost 1 in 3 people. Those are literally historic numbers.

Do you have any idea how much companies spend to increase their conversions by single digits?

[MattRix]

Ok but using adblock isn’t switching platforms. It doesn’t inconvenience the user at all, and there are no negative network effects.