[abustamam]

I don't think I've ever seen a helpful ad on Google.

But Instagram, despite me only using it to keep in touch with friends via DMs, seems to know me very well. I get a lot of ads for puzzles and board games and video games, which are right up my alley. I've purchased a nontrivial amount of stuff from Instagram ads. Very few were life changing, except maybe an electric nail clipper which is the only way I can clip my infant daughter's nails. But the rest are all fun stuff that I've gotten value from.

And FTR I do use an ad blocker both on my browser and my modem came with one. I guess the modems one isn't great though because I still see Instagram ads.