I love that Belo was so involved in this epic failure. They are one of those large media companies I love to hate on. It probably helps to be a Dallas native to have that sentiment though
Part of the success of QR codes is the ubiquity of the device to scan those codes. CueCat needed a wired device which is not something as easy to use as a wireless mobile device.
Plus, CueCat used some dumb proprietary encrypted tag format that needed to go to their servers to look up the code as they thought the marketers would want to pay for their codes.
"high-voltage custom power supply that converts 120V/240V AC line voltage to 330V DC power for the motor and 3.3V/5V/12V DC for the communications board"
When I read that, my brain flipped thinking surely that has to be a typo. Then, "he motor is seemingly custom to account for the exceptionally high rated power (stalls at 5A at 330V DC, which is hard to believe, possibly even a misprint on the motor casing)"
So if it's a misprint on the motor, they designed a power supply for something totally unnecessary. Otherwise, if it's not a misprint, that's one helluva motor
https://en.wikipedia.org/wiki/CueCat
(Naw - the CueCat was better, at least it was a generic barcode scanner)