[HFguy]

FWIW, what you will see at times in the HF world is a firm will want to get into a strategy and build competing teams. It lights a fire under both. It diversifies the risk. You can select winner and move some people over from loser. And if they both work, they both work.

It isn't a crazy idea if the opportunity is large enough to make the larger investment required worth it.

The problem I see in applying this to products is it can be very confusing for clients.