[pg]

Or they could sort the list by expected return. I.e. by the chance of selling a copy times the sale price. That would also maximize Apple's revenue.

[weaksauce]

Yeah, it would seem that they are giving up a lot of income because they have a fairly lowtech method of highlighting the best sellers.

They should look at poaching some of the google talent or look at acquiring a startup that does something similar if they cannot build it internally.

[DenisM]

That requires expertise, not unlike, say, picking a winnig startup to fund. :-)

[pg]

I meant they could do it based on past data.