But who'll pay for those ads? Why would I pay Google if it just plops out some LLM answer with maybe my site as a source - which 90%+ of people will ignore as they don't care about it.
Is this any different than current search ads (as far as people ignoring them)?
I think this is a lot better for Google. It's always at the top of the page, harder to block with an adblocker, possibly more trusted (we'll see...)
You pay per impression or per click, just like in all the rest of their ads. Except these have a higher CPC since you're the only featured brand to go along with paragraphs of text about why your shoes are the best.