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by gomox
23 days ago
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Actually I believe Google is the one caught between a rock and a hard place here because their stock will reprice once the market realizes how much their position has weakened re: search ads. They commanded an absurd premium on ads by virtue of being monopolistic leaders of search. They don't have a better product anymore, only a scale/distribution advantage. |
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They presumably were doing it to increase "engagement". More time spent getting infuriated with their worsening search meant more time seeing their ads.
They deserve to go under.
Meanwhile 1 minute unskippable ads on 30s YouTube videos, pop-ups on mobile that cover the video when you close an ad. I hope the UK TV ombudsman grows some balls and starts applying the law on advertising-to-tv-programming ratio. It needs to be applied when programs have ads in them too.