[nirui]

It is hard to replace the old thing with another old thing. Search engine is already a fine tuned business, new comers will have hard time in it, no matter their tech stack.

It's like trying to raise better horses, while the other side has already built a empire on that and weaponized it.

The way out of here is to find something better than search engine, just like how cars replaced horses. But it's the same reason Google Search is replacing itself with AI too, they're already trying to replace their horses with cars.