[pbasista]

That is how I understand it as well.

Enshittification of the AI tools has officially begun.

Maybe we will soon find e.g. AI-generated pictures of ourselves in branded clothes or using branded products to appear among our photos, discretely disguised as genuine photos with a little badge in the corner indicating that it is actually a paid "promotion".

And so on. And that would still be, in my opinion, just the beginning.