[disgruntledphd2]

> My only side note of sadness here is that companies are more likely to implement such stuff in a haphazard way rather than anything actually thoughtful.

This will definitely happen, but the trend will end up towards automating a bunch of this stuff with manual checks on a subsample to ensure that it's working effectively. It's rather like moving from phone/mail based ordering to online ordering, in that it'll take a while but it's almost certainly gonna happen.