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by aleqs 22 days ago
Do you understand the difference between a user compensating someone directly vs an ad agency or platform doing so?

Or do you think users actually think 'i don't want this creator to be compensated so I'll use an ad blocker'?

Let me know which part is so confusing/complicated for you.

1 comments

>Do you understand the difference between a user compensating someone directly vs an ad agency or platform doing so?

No, I don't. From a business perspective its all the same revenue line item. However it does determine who I am working for.

>Or do you think users actually think 'i don't want this creator to be compensated so I'll use an ad blocker'?

I don't think they are thinking at all, besides "Wow this is cool I can bypass ads!". But I can tell you, from the creator side, it's a massive problem. 30-40% of your customers have this idea that your time has no value (and ~99% if you go the donation route, 90-95% if you paywall)

Also keep in mind, any creator can give away their work for free, but they don't. I don't think it's controversial at all to say that's intentional.

When you upload your content to the internet to be freely viewable/downloadable by anyone - you are giving it away for free. Also realistically small artists/creators (which are the vast majority) are not making any real money from ads - it's the platforms and advertisers who are actually making most of the money and promoting the anti-ad blocker propaganda, as I'm sure you're aware.