[mulmen]

If I am being extremely generous I think the key word there is prioritizing. It's a moving goalpost. Could mean "allow you to bring your own cup" or "advertise you can bring your own cup" or "offer a discount for bringing your own cup".

[hypeatei]

Fair. It's definitely too broad of a statement and I feel like calling out the reusable cup policy that Starbucks already has would be more helpful. The current statement reads like there is no alternative whatsoever and you're forced to dump plastic into the ocean if you get a drink from there.

[mulmen]

The role of an activist is to improve the status quo. They will, by definition, never be satisfied with what Starbucks is doing. On the other hand Starbucks now offers discounts if you bring your own cup, which I don’t believe was always the case, so it appears activism works.