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by stronglikedan 25 days ago
Content creators need to accept that traditional SEO is a thing of the past, because traditional search engines are a thing of the past. None of my normie friends use search engines any longer. They just ask the AI - anything and everything - the AI has all the answers they need. The best that any content creators can hope for in terms of engagement is that they were the quoted source and the user cares enough to check sources. Content creators just need to find new ways of driving engagement now, and we're never going back so there's no use crying about it.
2 comments

Well LLMs are trained on text influenced by SEO, and they use search tools also weighted by SEO. So SEO is not irrelevant I guess ?
Public pressure campaigns work on companies, and this situation is thanks to Google.
When was the last time a public pressure campaign caused a company to give up making money? And Google in particular? The company that bans entire GCP accounts on a roll of the dice?