[ma2kx]

You are right but the ideology of a company is also driven by the society in which it exist. Switzerland is far more "conservative" (in the meaning to change slowly) than the US. Like our biggest retailer is "Migros" which still refuses to sell alcohol according to its statutes which where formalized somewhere in the 50s/60s of the last century: https://en.wikipedia.org/wiki/Migros

[exoque]

Not sure if that's a good example. They bought a competitor so they could sell alcohol under its name.

[dgellow]

Migros has Denner and "Migros Partenaire"[0] that both sell alcohol

0: https://filialen.migros.ch/fr/migros-partenaire-mp-ouchy

[wolvoleo]

The relationship with Alcohol in many European countries is a bit different anyway. In some nordic countries you can only buy it in official state-owned stores (and it is incredibly expensive due to taxes).

[dgellow]

Switzerland doesn't have a special relationship with alcohol like that, you can buy everything you want from stores. The fact that Migros doesn't directly sell alcohol is just a historical oddity. Their other brands and other companies sell alcohol everywhere without concerns