The 3-2-1 backup rule is pretty outdated in the world of cloud. You could have 3 complete copies of your data in different S3 buckets, but if they're all under the same account you've lost your blast radius protection
It's not outdated, you just actually need to follow it. 3 copies of data in separate S3 buckets is ignoring the "2" in the 3-2-1 rule: 2 different mediums, and also the "1" rule: 1 copy offsite. In the cloud era, offsite means not on the same cloud provider. Different mediums ideally means a non-cloud provider (e.g. a NAS at your office under your control).
Well having backups help, but I certainly can’t migrate my infra to rsync.net on moments’ notice (or ever since rsync.net does storage and nothing else) so my customers aren’t affected.