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by robotresearcher 27 days ago
> the more successful the company is, the more prone it is to flights of executive whimsy

Apple's Liquid Glass comes to mind.

The design exec responsible suddenly left Apple for Meta, a company rather less esteemed for design, and Apple still hasn't acknowledged this failure or backtracked.

3 comments

Admit wrong, from Apple? Was there acknowledgement of say butterfly keyboards? Seems on brand to quietly walk back an unpopular decision.
> butterfly keyboards

Bear in mind that they forced the butterfly keyboard for years despite loads of users complaining. It took Johnny Ive to leave for Apple to finally fix the keyboard, that's how powerful the detrimental leadership can be at times.

Took them years to move on from their terrible keyboard design without a proper acknowledgement
Unlikely they’ll be walking back the UX and UI changes specifically for their push into spatial and convergent computing.
Yeah I do understand that. It occurred to me right away that getting people used to partial transparency might be explained by the difficulty of doing opaque drawing on heads-up displays.
Apple has strategically retreated a few times but it always puts on a show of doing it in a “forward” direction. Look for much of the annoyances of Liquid Glass to quietly be lost.
partial backtrack in some ways.