[mikewarot]

Dethroning Google requires having a search engine that returns consistently better results. As they continue to force more and more AI generated results and Ads into their output, this becomes easier and easier.

An open source, networked search engine that doesn't have any ads, and we all collectively host, could do this. Someone is going to pull this off eventually.

You don't have to match the infrastructure of an existing player, you just have to have a profitable path to get there organically.

Oh, and not take the inevitable buyout when it gets offered.