[carlosjobim]

That translates to "Force Google to give money to these specific organizations and newspapers which EU leaders wish to benefit". It won't help any individuals who has made great websites with important and popular information.

[lyu07282]

Well that's just an example, You could mandate an API to allow bots pay their fair share; could ban google from using content it stole without compensation; could shatter google into a thousand pieces.. There are music rights organizations with small time artists to huge celebrities, they are strong organizations that collect revenue from big platforms and redistribute it to all artists as well. Lots and lots of ways to address this problem.

My appeal is just to realize that our implicit assumption that we can't do anything ever at all besides appealing to completely ineffectual individual action is in and of itself a strongly ideological and politically radical position to take.

[carlosjobim]

It's possible to do that easily: By putting your content behind a paywall. Google can't access that legally. That's how book authors have won in court against both Google and the AI giants.

That also requires new ways to think about how you sell content online. Mass syndication has been very successful for music and video content, and much more.