[jgalt212]

How does this work for Google? I read it costs them $0.001 to perform a search. No matter how efficient their inference chips are, the new cost basis has to be 10X or more. And the zero click Internet not only kills ad supported content sites, it also kills Google SERP ad revenues.

[QuantumNoodle]

I fear what is coming is integrated ads into the conversation. What has Google to gain from helping discover sites that don't sell anything that can be advertised?

I imagine sites will have to be increasingly behind crawlers protection (like cloud flare) and make Google pay for agents visiting it.