[munk-a]

It is weird that they're putting all their eggs in one basket though. Wouldn't a more sensible business move be to launch that platform (and advertise it heavily) but maintain the old search UX to fend off competition?

Going all in like this carries a very real risk of burning users onto other platforms and the continued evolution of integrated search bars are already slicing off significant user segments.

[threetonesun]

I assume they internally see the traffic they are losing to ChatGPT and see this as the best path forward. Or it's even more simple, and much like stacking sponsored links at the top of the results, they see that no one interacts with content below the AI response anyway.