[edwin2]

Uber was an application of technologies sitting on top of many iterations of performance optimizations. (Think: the difference between 2009 internet speeds versus 2019 internet speeds. Or, 2009 smartphone specs versus 2019 smartphone specs.)

You could imagine a Moore’s Law-esque cheapening of the tech that coincides with the business raising their prices. That might look like a continuation of simply “using the tools” on the surface, but on the inside it would spell a gradual, meaningful increase in margin