[miki123211]

The other side of this is that there are aspects of privacy that average people absolutely care about, but that the tech crowd largely ignores.

It's things like hiding your online activity from your partner / boss / parent / ex, making sure nobody knows you just went to a gay club, hiding the fact that you're playing video games from that one guy you don't actually want to play with, not giving out your phone number to the parents of your students, that sort of thing.

For most people, E2E and VPNs are useless gimmicks that just make life unnecessarily difficult, but vanishing messages and incognito mode are life-saving features.