[majora2007]

Steep price, but honestly makes a lot of sense. Lifetime licenses are never sustainable when you own a lot of infrastructure. Plex owns the auth, the reverse proxy infrastructure (to make it dead simple to setup), and a ton of development overhead and backend licensing deals.

They obviously want to shift people to a monthly plan, but still give that lifetime. If I were to buy today vs when I originally, it would still be cost effective.

There are alternatives, so users that don't want to shell up the 150$ now can jump over to. It's closed source software and the users have the opportunity to shift (or build a competing software that meets more of their core needs).