[protimewaster]

I can think of a couple of possible explanations.

One is that they don't really want to sell a lifetime subscription, but it'll look bad if they discontinue the option. This way, they effectively don't sell them anymore, but there aren't people all screaming "They've discontinued lifetime subscriptions. How long until they take away the ones they sold before?!"

Another possible explanation is that it's just a ruse to sell more subscriptions. They probably sold a ton of subscriptions last time a price increase was announced. So, if they need a cash infusion, just announce another price increase. Then, when it turns out nobody buys at $750, decrease the price later on to return to normal.

[frenchtoast8]

TFA outright states that they don’t want to sell the Lifetime option anymore but don’t want to rug pull customers that want it, so they’re increasing the cost substantially to a price they’d be happy with

I’m curious how they determined $750 is fair. Is it just N * Annual_Price and if so why is this value of N fair? But they likely won’t say

[greycol]

It's literally called fuck off pricing. A price that's so high you get the buyer to fuck off so you don't need to deal with them, and if they buy it anyway you're happy with the ludicrous mark up. The $750 isn't supposed to be fair it's I don't want to deal with the maths on making money off this figuring out what inflation will be for the next 100 years or the maths for actual lifetime or server improvements deflating expenses etc etc so just get a subscription or fuck off.