[recursive]

Why would a company participate in this? Most don't seem interested in making cancellation easier.

[dawnerd]

Because they like money and having different choices for consumers to give them money wins out.

[benoau]

But they make way more money implementing the dark pattern playbook. It's hardly an accident when subscriptions are hard to cancel it's a deliberate optimization.

[neallindsay]

You have to participate in order to get access to most iPhone users.